Every once in a while, a project comes through our doors that makes the whole team stop and say, “Okay, this one is special.”
Being part of the merch created for Forza Horizon 6, Turn 10 Studios, and Playground Games was one of those moments.
This was not just another custom apparel project for us. This was a chance to help bring a massive gaming and car culture moment into something people could actually wear. And for a team that cares deeply about design, quality, and making branded merch feel intentional, this one meant a lot.
The project was especially meaningful for Logo Unlimited designer Thiago Barreto, who created the designs.
“As a car guy, this felt unreal,” Thiago said. “Japan and car culture go hand in hand, especially for people who grew up around JDM. When Forza Horizon 6 was teased in Japan, the whole car community went crazy.”
That connection mattered. The goal was not to just place a logo on a hoodie and call it a day. The merch had to feel like it belonged to the world of Forza. It had to respect the game, the brand, the players, and the culture behind it.
So Thiago dug into the visual language of Japanese car culture, the energy of the Forza community, and the kind of gear fans would actually want to wear outside of an event.
“I kept thinking, this has to reflect the game, the brand, and the people who love it,” Thiago said. “I wanted it to feel like something a real player and car enthusiast would be proud to wear.”
That is the kind of work we get excited about at Logo Unlimited.
Yes, we make custom branded apparel and merch. But projects like this remind us why the details matter so much. The fabric, the placement, the artwork, the decoration method, the way the final piece feels in someone’s hands. All of it adds up.
For us, being trusted with a project of this caliber was an honor. Forza is a beloved franchise with a passionate community, and we knew the merch had to carry that same level of care.
No pressure, right?
But honestly, that is where we love to be. Big vision, high expectations, meaningful design, and a final product people are genuinely excited to wear.
We are incredibly grateful to have played a part in this project and proud of the work our team helped bring to life.
Because at the end of the day, the best merch does more than show a logo.
It tells a story.
It represents a culture.
And when it is done right, people keep it.