There are a million ways to put your logo on custom apparel, but two classics always lead the conversation: embroidery and screen printing.
Both are great. Both have their moment.
But they create very different energy for your brand.
If you’re deciding between stitched polos and bold event tees, don’t stress. Let’s figure it out together.
First: What Look Are You Going For?
Embroidery = Polished + Premium
Think stitched polos, caps, jackets, fleece. Embroidery adds texture and dimension. Your logo literally rises off the fabric.
It feels professional. Structured. Timeless.
If you want your team gear to say, “We’re official,” embroidery is your lane.
Screen Printing = Bold + Eye-Catching
Screen printing lays ink directly into the fabric, creating smooth, vibrant designs.
Big back graphics. Loud event merch. Streetwear vibes.
This is where screen print shines.
If you want your logo to pop across a conference hall, screen printing is your move.
What About Durability?
Let’s talk real life.
Embroidery
Thread does not peel or crack. If the garment survives, the stitch survives. It is one of the most durable decoration methods in custom branded apparel.
Perfect for uniforms, outerwear, and pieces that see heavy rotation.
Screen Printing
When done right, screen print lasts a long time. It just prefers a little laundry love. Wash cold, skip high heat drying if you can.
For soft tees and hoodies, it holds up beautifully and keeps that retail feel.
Fabric Matters More Than You Think
This is where people get tripped up.
Embroidery Works Best On:
- Polos
- Hats
- Jackets
- Fleece
- Structured garments
It handles cotton, polyester, canvas, and blends really well.
What it does not love? Tiny, super detailed logos. Thread has limits.
Screen Printing Works Best On:
- T-shirts
- Hoodies
- Event merch
- Large graphic designs
It crushes bold graphics and solid colors. What it does not love? Micro text and extremely intricate detail.
We’ll always review your artwork before production to steer you the right direction. No guessing games.
How It Feels On the Garment
Yes, this matters.
Embroidery
Slightly raised. Slightly heavier. On thicker garments, it feels amazing. On thin lightweight tees, it can feel bulky.
Screen Printing
Smooth and flexible. On premium tees, you barely feel it. That’s why it dominates event merch and fashion-forward company swag.
When Do We Recommend Each?
Here’s the quick cheat sheet:
Choose Embroidery If You’re Ordering:
- Polos for leadership
- Company uniforms
- Branded outerwear
- Premium team gear
Choose Screen Printing If You’re Ordering:
- Event t-shirts
- Conference merch
- Startup launch hoodies
- Bold back prints
Want premium and bold? Mix both. We do it all in-house at our Mukilteo production facility. No outsourcing drama. Just clean execution.
What About Cost and Minimums?
Since you’re probably wondering.
At Logo Unlimited, our minimum is 48 pieces. That keeps your pricing strong and ensures quality stays consistent.
Standard turnaround is about 2 weeks from proof approval.
In a pinch? We can pull off rush orders, even 48-hour turnarounds when the situation calls for it.
Busy Office Hero with a tight deadline? Event Maestro in panic mode? We see you. We’ve got you covered.
Final Word: They’re Tools, Not Rivals
Embroidery and screen printing are not competing. They are tools.
The real magic is knowing when to use which one so your custom apparel actually gets worn.
Because at the end of the day, your branded merch should:
- Feel good
- Look intentional
- Represent your brand well
- Not end up as pajamas
If you’re unsure which lane fits your project, reach out. We’re happy to walk through it with you and recommend what makes the most sense for your goals and budget.
Bye boring swag. Let’s make merch people actually want to wear.